Creating Pamphlets Will Add Value To Your Business

One of the simplest things any company can do if they want to increase their awareness is to directly target people (who will hopefully turn into customers) via pamphlets. These pamphlet designs can be as straight forward as only having one or two folds, and they can be amazingly effective at conveying a simple, direct message to your target audience.

The things to remember to include in your pamphlet are

• Your company name and logo! Absolutely vital, and if you do not have a logo, why not get that job done at the same time as your pamphlet?
• Your unique selling point - make sure your potential customers know what sets you apart from the competition.
• A success story - show everyone what you have achieved, having proof will reassure the person reading your pamphlet.
• Include your contact details! Don't wait until the end of the pamphlet to tell them how to contact you - sometimes people will require your service straight away and will not want to have to search for a number or email address. Put the details on the front page, and repeat them again at the end.
• Try not to use too many colours or over complicated images - simple sells, and customers won't get confused along the way.

When a company decides to make pamphlets, it is usual to employ someone to design them, and then to send this design to be printed. The print costs are actually fairly cheap considering the amount of material you will receive. The main outlay, and the thing that is hardest to get right is the design, and in order to create pamphlets that convey the right message, it is imperative to consult the right designer.

Don't forget that once you develop a relationship with a graphic designer, and you both know what the vision is for the company, it is very easy to continue after the pamphlet design and move onto logo's, brochures and company stationary.